Create freebies your audience can't resist!
Handing over an email address is built on trust. People receive hundreds of offers everyday. You need to entice them with a compelling offer that will pique the interest of the right potential audience to join your list.
There are plenty of ideas you can implement to make growing your mailing list easier. You can give them access to a webinar, give them promotional coupons, or give them something for free. The key is to give your potential customers something of value for them to trust you with their email addresses.