Ever heard about the 4C of social media?
I can't let you go without touching base on this concept. 1st because I looooove marketing concepts, 2nd because this one is all about social media. See I couldn't miss it! 🤩
Content: sharing and posting valuable content is key. It will bring you more like and comments and engagement, the algorithm's favorite cocktail that will make it push your next posts to more audience.
80% of the buyers have make a research on internet before buying something.
Conversation: ask questions, listen to the answers and bounce back on it to keep the ball rolling. That's again engagement, and I just told you any platform's algorithm loves it.
But don't think about your page only, go visit other pages, either competitors or potentials customers.
Community: learn with and from the others, don't stay alone. Especially if you are a solo entrepreneur... Join groups, like facebook groups, LinkedIn groups, Quora, Reddit, etc and also share your competence to encounter potential customers.
Connections: choose your favorite platform and connect with people. As an example, if your offer is aiming toward B2B, you should better hang out on LinkedIn more than Instagram.